Entrepreneur Education have released a suite of marketing courses that are industry relevant and practical for today’s digital age.

BSB42415 Certificate IV in Marketing and Communication (30 weeks)

Marketing is an integral part of all business activity – perhaps you are interested in the inner workings of a marketing role or you wish to acquire the knowledge to kick start your business idea with marketing strategies. The Certificate IV in Marketing and Communication at Entrepreneur Education is delivered in a practical way, contextualising marketing practices in a concise, easy to understand way.

During this course, students will work on assessments that have a client brief at the centre of the project. This contextualises the marketing strategy application outside of the classroom and into business industry.

Subjects covered across this course are market testing (MailChimp), branding, trademarking, profiling the market and communication. Online design software Canva is also taught to assist with the visuals for assessment delivery. 

Graduates of the Certificate IV in Marketing and Communication are equipped for further study in the Diploma of Marketing or potentially work as a Junior marketing assistant, applying new-found skillsets in the industry.

Image above: Product sales strategy for bottled water by Flavia Melissa Michellod & Jessica Valeria Gaida.

Image above: Product sales strategy for bottled water by Laura Power de Llano & Flavia De Alencar.

BSB52415 Diploma of Marketing and Communication (54 weeks)

The Diploma of Marketing and Communication follows on from the Certificate IV in Marketing and Communication, where the foundations of marketing and strategic planning have been delivered.

Across 54 weeks, students will work on assessments that have a client at the centre of each marketing project for industry context.

The online Canva program is delivered in class to add visuals to marketing content. Electronic Direct Mail (EDM) Platform MailChimp is taught as part of an assessment to test any direct marketing activity in a digital space. 

Students will create content for websites, building within an online platform, conduct market research and planning, apply effective marketing strategies, work on a client project, social media engagement plans and copywriting techniques.

Graduates of the Diploma of Marketing and Communication are prepared to provide marketing guidance, planning and strategies for small businesses, work for an agency or marketing department in a full-time capacity. 

Image above: Marketing proposal for a local gym and café, WickedBodz by Chen Cahlon.